The surge of blogs early on in the popularity and use of social media can find its roots in archaic platforms such as Multiply, Geocities, and even the still-standing Blogger. Though they weren’t the only ones back in the early 2000s to have a blog-type website hosting service, they were the most accessible when it comes to having your own domain, at least as far as free content goes.
Just like real estate properties, people who were smart enough to buy domains to websites as early and as many as they could are catching a substantial profit off of getting titles to websites from their names or similar patent titles for websites. Since it’s a taxing job to buy a domain and raise your website from the ground up by learning code or hiring someone else to do it for you, people have turned to the accessibility of template blogging sites to serve their purposes. Not only do these web hosting sites come in lots of free templates and a user base of providing constant modifications and plug-ins from the community itself, it’s also conveniently maintained with security software.
But even if you’ve done the right steps and have started your blogging website, you might still fall into the issue of not having enough viewers. For that, here are a few reasons why you might not be utilizing digital marketing practices to your site’s benefit.
Managing your content
Depending on what you’re writing about, people nowadays find it harder and harder to focus while online. You might have noticed that articles are now providing a ‘standard reading time’ of their articles so that readers will know if they’re reading a short piece of just a couple of minutes or a long dissertation that goes beyond ten minutes of reading. Making sure that your blog posts aren’t boring or too dragging can be solved through various ways:
Having a catchy or straight-to-the-point title can keep your readers’ attention and get them to anticipate what they’ll be reading.
Providing sub-headings to categorize your paragraphs is an excellent way to make them feel that they’re progressing in what they’re reading instead of leading one long paragraph.
Add visuals to supplement your articles such as royalty free stock images or adding some images of your own to keep them fresh and easy to remember.
Knowing what’s trending
One of the many mistakes that young bloggers experience is that they start with a niche topic. If you’ll be talking about something that’s your personal passion that not a lot of people know about, be sure to make use of trending keywords and hashtags so that they can reach an audience. But the issue with sticking to your guns is that not a lot of people are always looking for what you’re writing.
Schedule your posts accordingly with what’s in or with what’s currently popular so that you can ride the wave of internet traffic. Know the recent trends whether it be in the news or in the local scene so that you can insert your blog post organically into the flood of other similar posts that netizens can easily access with ease. The best example you should consider in knowing what to write at the right time is that you wouldn’t upload a blog about summer getaway during winter, would you?
Mastering your platform
Before you start pointing fingers at your web hosting service, you should first acquaint yourself with what your service provider’s strengths and weakness. Some blogging sites cater to journal entries, while others cater to listicles on the latest trends, while some sites go for a more visual approach by providing photographers and/or illustrators with avenues to showcase their work.
Understanding how your platform works and what social groups might be within your community will allow you to branch out and expand your viewer base. Art sites such as Tumblr and DeviantArt cater primarily to artists and make their users easily access communities based on their preferences and interests depending on their art styles. Other websites follow this similar mode of categorizing their customers by allowing visitors to their page to browse people who create the same content.
Some websites make use of hashtags to categorize their content creators and their posts, while others make use of pre-existing tags to keep their websites organized. Knowing how and when to use these tags will put your posts in the feed of people looking for similar posts without being initially subscribed to your blog page.
Search Engine Optimization
SEO or search engine optimization is a rising digital marketing tactic that is employed not just by blogger but also by professional companies. Since they’ve realized that people stay online more than the previous generations, they’ve managed to tap into the algorithms of search engines and employ online marketing strategies that allow them to take advantage of the existing formulas for finding things around the web. Putting your website on the grid isn’t as easy as it sounds, but it can be remedied by direct solutions.
Increasing organic posts linked to your page is the accumulation of posts that cater to your website. These can be in the form of injecting keywords or phrases that are ‘natural’ to your website, such as the website’s name or yours, which can bump up its place in the line of search engines. Having great reviews and visitor numbers can greatly improve your standing; this is why older websites made in the 2000s aren’t getting first page hits as when they used to because not much activity is sensed by search engines in their formulas.
What to do next?
Once you’ve assessed what your problems are in terms of internet visibility, it might be time to invest in adding in a few much-needed updates to your site. Whether it be in terms of content writing, formatting, or even community-building, having an understanding of how digital marketing plays a part in your blog’s visibility can give you an edge in getting those views(and those sponsors in the long run.)
With any problem that you can encounter, the internet is a viable and efficient way to solve your problems as long as you get advice from the right source. Getting a second opinion from digital marketing experts such as Chimes Consulting can give you an overall assessment of what you’re doing right and what you’re doing wrong with your site’s progression.
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